Targeting: Shopify Markets & Visitor Location •

On this page

• Types of location targeting
• Use case
• Setting up Shopify market targeting
• Setting up Visitor location targeting

Types of Location Targeting

There are two location targeting options: Shopify Market and Visitor Location.

Shopify Market Targeting

This option targets based on the selected market in Shopify. It is usually set automatically, but can also be adjusted manually using a dropdown selector:

• This targeting method will display the targeted bar to customers, regardless of where they are visiting from, as long as they are part of the selected Shopify market.
• For example, if the Canadian market is selected, any bar targeted to the Canadian market will be shown to users in that market.

Visitor Location Targeting

Unlike Shopify Market targeting, this option determines the customer’s country of origin and only displays a bar if that country is specifically targeted.

• It does not consider the Shopify market setting but instead focuses on the customer’s geographical location.

Both options can be used together at the same time.

Use Case

If you have different free shipping minimums based on region, you will need to create a separate free shipping bar for each goal.

Example Scenario

• Free shipping in Canada for orders over $50 CAD
• Free shipping in the US for orders over $65 USD

In this case, you will need two separate bars, one for each minimum threshold.

Targeting the Correct Customers

To make sure customers see the correct free shipping bar:

• If you use Shopify markets, and Shopify payments, you can use the Shopify Market Targeting feature.
• If you do not use Shopify Markets, you can use Visitor Location Targeting instead.

For detailed instructions on setting up different free shipping goals by country, refer to this guide.

Setting up Shopify Market targeting

By default, the bar is set to display in all markets.

When you choose to target specific markets for the first time, you will be notified that the app has no market data for your shop. To sync your market data, simply click on the Sync Markets button:

Once synced, you will see a list of the markets in your shop, along with each country in the currently selected market:

From here, click on a market to load its countries, then select which countries you would like to target with the bar:

Setting up Visitor Location targeting

By default, the bar is set to display in all visitor location.

To limit the bar's display to only visitors from specific countries, click on the top list and select the countries in which the bar should display:

Similarly, to hide the bar from specific countries, simply click on the bottom list and select the countries in which the bar should not display:

If you have any questions or concerns, you can reach us at help@hextom.com